By: Focus on your internal audience – Unsecure mobile phones cause security threats for brands | Megan Simmons

Focus on your internal audience – Unsecure mobile phones cause security threats for brands | Megan Simmons
Wed, 17 Oct 2012 13:37:09 +0000

[...] Emphasis on consumer security and mobile devices tend to be focused on the impact of consumers.? The problem with only considering this aspect and not a broader picture is that consumers also work for or interact with brands, on and off the clock.? This internal audience is using smart phones to increase productivity through apps that allow drop box sharing, editing, and note taking (example: Evernote). While these apps have helped to increase productivity and bridge the gaps between global offices, they also provide data security concerns. …