By: ekoutanov

Wow, even gaming companies are now into customer rewards. I suppose the term "gamification" is now a true pun. Gamification of loyalty is certainly interesting from a profiling/academic point of view. I do agree there's a need for businesses to differentiate themselves, particularly when it comes to loyalty. One interesting tech that I've come across is http://mazecard.com.au, where multiple merchants participate in one consolidated program, which is accessible to all customer via a single account.