By: Cormac

Cormac
Sun, 15 Jul 2012 14:00:40 +0000

Can they track the follow through of that ad campaign to a purchase or sale? I do think fb advertising can be very effective at targetting your target market - if you know them, know their age profile and interests.
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Also, facebook is now allowing you to promote posts and articles through the news feed - they may realise that the ads are not working as well as hoped, but i think the more creative and engaging you make your facebook campaign the better the return on your ad spend...
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Cormac