By: darrenmccarra

darrenmccarra
Mon, 16 Jul 2012 19:02:00 +0000

In reply to Cormac.

If the ad brings them to an external URL then yes they can track conversions. However, the study involved ads bringing users to a brand’s Facebook page for the purpose of gaining more Likes. I personally wouldn’t write off Facebook ads that are well thought-out and targeted intelligently.