By: pdscott

In reply to AxelleBlackmar.

@AxelleBlackmar Techchrunch made a good point in saying that no one could accuse Google of being cowardly when confronting its competition, eg its Bing Sting (http://bit.ly/iYi5pY). The problem is that Facebook had a point, it just made it so badly.

It will be interesting to see the longterm lifespan of the social web, I could easily imagine that the next generation of social web users will not want to be on the same social networking sites as their parents. And this is the logic Google in employing as it creates its social layer. By providing other products to users of its essential services, such as Gmail, Google has a greater chance of keeping users than a social entertainment form such as Facebook.