YouTube and HubSpot to award the best of Ireland’s social media #sockies

Ajit Jain
Mon, 13 May 2013 20:47:38 +0000
Social Media, #sockies, 2013 social media awards, awards, ceremony, damien mulley, Dublin, Ireland Technology News, mansion house, rick oshea, round room, social media awards, winners

The shortlist for the 2013 Irish Social Media Awards have been announced, and this year YouTube and HubSpot are taking on sponsorship duties.

The post YouTube and HubSpot to award the best of Ireland’s social media #sockies appeared first on The Sociable.

Ireland’s social media kings and queens will be crowned on May 30th, at the country’s annual Social Media Awards. And this year the winners will have the added honour of being recognised by two of the largest names in corporate social networking, YouTube and HubSpot.

The two companies have been announced as category sponsors for this year’s awards, joining the main sponsor Bord Gáis Energy. ?YouTube is sponsoring the Best Video/Video Campaign (Non-Broadcast) category and HubSpot is sponsoring the Inbound Marketing/Content Marketing Campaign category.

HubSport’s move to sponsor the Inbound Marketing category comes just four months after the company open its offices in Dublin.

YouTube and HubSpot are perhaps the most prominent companies to have sponsored categories in the awards’ three year history. But along with the sponsors some of Ireland’s most recognisable brands and companies are among the nominees.

Over 200 companies submitted 400 applications to this year’s awards, with Universal Pictures Ireland, Cow and Gate, Dublin Zoo, Warner Music Ireland, Hailo Dublin, Vodafone Ireland, O2 Ireland, and The Carphone Warehouse among the finalists.

The 2012 Irish Social Media Award winners

Speaking about the range of companies shortlisted this year, the founder of the Irish Social Media Awards, Damien Mulley, said: “It is great to see well known and respected brands reaching the finalist list alongside smaller companies and organisations who are working so hard to market themselves online. All entries received were highly professional, creative and extremely results driven.”

Eoin O’ Suilleabháin, Bord Gáis Energy’s Digital and Social Media Manager echoed Mulley’s sentiments, saying that the quality and competition of this year’s nominees were higher than last year’s.

2FM presenter Rick O’Shea will return on present the evening’s events, which will take place in the Clyde Court Hotel on Thursday, 30th May.

This year’s shortlist is;

Best Integrated Social Media Campaign – sponsored by NCI Digital Marketing Certificate

O2 Ireland / #BringOnTheGreen

Universal Pictures Ireland / Les Misérables

RT? Twotube

Meteor / Free Data

Universal Pictures Ireland / The Hardy Bucks Movie

Batchelors Peas Farmers Campaign

Electric Ireland / #PoweringKindness

Bord Na Móna / Growise

Inbound Marketing/Content Marketing Campaign – Sponsored by HubSpot

ReSell Middle East

DoneDeal & Web Content Partners – Content Marketing Campaign

Renault Carculator

Batchelors Peas Farmer of the Year

Sage eBooks Campaign 2012

Best Social Media Only Campaign (not linked to any other media)

The National Lottery / Peggy’s Pad

Prowlster / Your One-Stop-Read-and-Shop

Irish Autism Action / Tweetathon

My Funky Baby

Vodafone Ireland / Hidden Christmas Characters

DAA / Dubliners@DublinAirport

Goodall’s Modern Irish Cookbook

Marks & Spencer Easter Egg Competition

Agency of the Year

Hunter Communications

Ogilvy/WHPR

H+A

Brand Social

Eighty Twenty

Radical

Refresh

Best Use of Social Media by State Body

Irish Rail

Irish Defence Forces

IT Sligo

University College Cork

Road Safety Authority of Ireland

National Gallery of Ireland

RT? Morning Ireland

LookWest.ie

RT? Bród Club

Customer Care using Social Media (Integrated)

Blacknight

Electric Ireland

GoBus.ie

Hailo Dublin

Meteor Mobile

O2 Ireland

Road Safety Authority

Tesco Mobile Ireland

The Carphone Warehouse

Vodafone Ireland

Best Video/Video Campaign (Non-Broadcast) – Sponsored by YouTube

Amnesty Ireland / Healthcare Guaranteed

Batchelors Peas Farmers Campaign

The Tactics Board

Vodafone Ireland / 100,000 Facebook Likes

Irish Autism Action / Different Not Less

How to Make a Hipster Christmas Jumper

DublinTown.ie

Horseware / Rugs for Life

Glanbia / Avonmore Peak Fresh

Best Online PR Campaign

Bord Na Móna / #ShortStoryLongNight

Cork City Culture Night

Horseware / Rugs for Life

Funky Christmas Jumpers

Arnotts – #arnottShoeGarden

Best Use of Social Media for a Sponsorship Campaign

3 Mobile Football

Aviva Stadium

Electric Ireland / Team Olympics Ireland

Vodafone Dublin GAA Hill 16

DAA ?/ Dubliners@DublinAirport

Meteor Choice Music Prize

AllAboutBusiness.ie / Dragon’s Den

Eircom GAA Football Championship

o2 – Bring on the Green

Most Innovative Use of Social Media – sponsored by Sabr Media

Arnotts – #arnottShoeGarden

RT? Bród Club

Electric Ireland

Irish Autism Action

Dublin Airport Authority

Irish Heart Foundation

Aviva Stadium

AA Ireland

Tour America

Social Media Effectiveness – Conversions, Metrics etc.

3 Mobile Football

Batchelors Peas Farmers Campaign

Lyons Tea Christmas Hamper Competition

RT? 2fm

RT? Morning Ireland

RT? Republic of Telly

Winterval, Waterford’s Christmas Festival

Best Mobile App (Marketing)

Asthma Coach

Bulmers deCider app

Permanent TSB

Pigsback App

HAILO

DoneDeal App iTunes

AA Ireland

International Rugby Board laws of Rugby

Best Mobile App (Events)

Culture Night 2012

Kilkenomics Festival 2012

The Gathering Gestures

Best Blog of a Business – sponsored by .ME Registry

AA Ireland

Gaumina

RaboDirect

Hunter Communications

Brown Sugar Hair and Beauty

Irish National Stud

Bonkers.ie

Blacknight

Best Business Twitter account – Marketing, Sales

@dublintown

@Warnermusicirl

@spinsouthwest

@blacknight

@RaboDirectIE

@DublinAirport

@wearecanteen

@spin1038

Best Business Twitter account – Support, CRM

@askpermanenttsb

@tescomobileire

@SMEcommunity_ie

@O2IRL

@irishrail

@aaroadwatch

@eircom

@vodafoneireland

@HailoDublin

Twitter Business Campaign

Arnotts – #arnottShoeGarden

Bord Na Mona Fuels / @LongNightIn

iPhones4Autism.ie / @iPhones4Autism

ISPCC Childline / @ISPCCChildline

Kronos Incorporated / @KronosInc

Laya Healthcare / @LayaHealthcare

Sligo Stats / @SligoStats

Vodafone Ireland / @vodafoneireland

Integrated Facebook Campaign: Page, App, Ads

Jameson Ireland

Mid-West Spin Bifida Association

HSE Quit

Apta Club Ireland

o2 Ireland

Cow and Gate Ireland

Funky Christmas Jumpers

Warner Music Ireland

Hailo Dublin

Tour America

Facebook Page for a Business (Owner Managed)

Funky Christmas Jumpers

Cork Independent

Vodafone Ireland

Music Scene

Galway Advertiser

SPIN South West

Barnacles

DoneDeal.ie

Republic of Telly

Hailo Dublin

Sam MacCauley Chemists

Kates Kitchen

Facebook Page for a Non-Profit/Organisation – Sponsored by The Irish League of Credit Unions

Irish Wildlife Trust

Look West

Irish Autism Action

IT Sligo

Dublin Zoo

Dublin Marathon

IT Blanchardstown

Focus Ireland

Waterford Gathering

Facebook Page for a Business (Non Campaign) – sponsored by MailMaker.co

Hairy Baby

Parcel Motel

CountryLife Gardening

Ford Ireland

A|wear

BreakingNews.ie

Spin 1038

Pigsback

Clevermama

Cow and Gate Ireland

Marks and Spencer Ireland

Carphone Warehouse Ireland