By: Jaxon

Jaxon
Thu, 09 Mar 2017 11:53:26 +0000

When discussing 'planners go wild' Tony D always refers to the proposition he encountered in a past life: "a celebration of mayonnaise'. As a result, this has become Wieden + Kennedy shorthand for a shit brief. As in, "How are we expected to do a great NiskWHonda/Nokia//alee/Guardian/whatever idea to this brief? It's a fucking celebration of mayonnaise!'